Shop D.C. Whole Foods for Neediest Kids on Thursday, Nov. 16

Washington, D.C.  – Thursday, November 10, 2016 – Whole Foods Market stores in the District of Columbia are teaming up with The Neediest Kids, a program of The National Center for Children and Families (NCCF), for the retailer’s 5% Community Giving Day. On Thursday, November 10, 5% of the day’s net sales from all four Whole Foods Market stores in D.C. will benefit The Neediest Kids.

The Neediest Kids program seeks to serve the 41% of public school students in the Washington region who live in poverty by providing the basic tools they need to obtain an education they deserve. The program partners with ten school systems in Maryland, the D.C. and Virginia, and provides over 28,000 students annually with necessities ranging from food, to school uniforms, to eye exams and glasses.

“We are so appreciative to Whole Foods for not only donating to this essential program but for also raising awareness of the students living in poverty each day in the Region,” says Jermaine Lemons, Neediest Kids Program Director. The program is entirely funded by donations, and partnerships with local retailers turn a $1 donation into $3 of basic essentials.

The four Whole Food Markets in D.C. participating in the 5% Community Giving Day are:

Foggy Bottom. 2201 Eye Street, NW . 202.296.1660
Georgetown. 2323 Wisconsin Ave, NW . 202 333.5393
P Street. 1440 P Street, NW . 202.332.4300
Tenley. 4530 40th Street, NW . 202.237.5800


About The Neediest Kids

The Neediest Kids, a program of The National Center for Children and Families (NCCF), provides emergency funds to Washington area students in need so they have the basic essentials needed to stay in school and thrive.

Working with 10 local school systems, The Neediest Kids Program also provides students with new clothes, uniforms, eye exams, eyeglasses, access to dental/medical care, school supplies, transportation and more. In the past two years, it has served over 61,000 students in a region where more than 41%, or close to 250,000 students, qualify for free or reduced-priced meals (FARMS), a primary indicator of poverty.


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